May 18, 2013
Flight Behavior: Kingsolver's Riveting Tale Makes Extinction of Species REAL
Climate Change. Global Warming. Whatever title you give "it," we don't talk about "it" at dinner parties, not in the same way we discuss things which happen at our child's school, the latest movie or episode of Mad Men or where we're going on vacation this year.
Barbara Kingsolver's latest book: Flight Behavior, attempts to convey the dangers of climate change through an All American story of a farming family whose lives are turned upside down because of it. As butterflies settle on their land because of weather shifts in Mexico the previous year, a mystery unravels as to why.
A witty, melancholy and pure account of rural life in the American Appalachia belt, it is also a serious play-by-play of what could happen to a species when their normal "flight behavior" gets changed as a result of being forced to winter (and mate) somewhere new.
While the narrative is driven by the not yet true extinction of the Monarch butterfly, she taps into expert sources for guidance in constructing a fictional story within a plausible biological framework.
Flight Behavior is a suitable title since the phrase applies to butterflies as much as it does to humans, as evident through the unraveling of a dysfunctional marriage of main character Dellarobia Turnbow.
May 17, 2013
5 Important Issues From 5 TEDxBerkeley Speakers: Help Us Pave the Way
As a co-curator of a TEDx event, you have a joyful honor of bringing important issues you want to see brought to the table...to the table, or in this case, a TEDx stage. Having been involved in the curation process at TEDxBerkeley for a few years now, there are speakers and writers I've met along the way who have haunted me -- positively and negatively -- the latter often provacative enough that regardless of whether it's a pretty story, you know the story must be told.
Personal issues that keep me awake at night include the ugly embrace of processed food, climate change & the implications for wildlife and the world, the growing divide between the rich and the poor, our sad state of healthcare and education, and women's inequalities. There are countless others, but there's only so much that can absorb my already noisy back channel at any given time.
At TEDxBerkeley this year, we were able to bring some of those conversations to attendees.
I have always wanted Robert Neuwirth to speak at TEDxBerkeley ever since I first heard him speak at PopTech a few years ago. He is best known for his work with squatter communities and poverty. He wrote Shadow Cities: A Billion Squatters, A New Urban World, a book describing his experiences living in squatter communities in Nairobi, Rio de Janeiro, Istanbul and Mumbai.
He brings us on a journey to West Africa and how locals came up with a creative way to source their own energy when the government couldn't.
Lagos residents use energy conservation. In his time in Lagos, he saw people get their water in large canisters not from fresh water sources or private wells. The Lagos government claims that it provides safe drinking water in sufficient quantities to its people, according to a newspaper he read on his way out of the country and yet, its far from reality. There is no real functioning water system in Lagos and other things are not efficient either. Apparently they waste N1.5 billion by leaving their computers on standby.
Posted by Renee Blodgett on May 17, 2013 | Filed in America The Free, Client Announcements, Conference Highlights, Events, On Education, On Health, On Innovation, On Politics, On Science, On Technology, On the Future, On Women, TravelingGeeks | Permalink | Comments (0) | TrackBack (0)
May 05, 2013
Reflections: A Walk Into a Past & Present Estonia...
I'm lost as I navigate my way through the outskirts of Tallinn, but purposely so, as I know that magic lies in the unknown and what a better way to discover that unknown than to get lost. I flash back to my grandfather who would never hold my hand as we walked through the woods in the dense Adirondack mountains when we embarked on our summer hikes.
I know now that I never left his vision although at the time, he made me believe I was on my own after he purposely disappeared out of sight and watched me from behind a tree as panic entered my small face, those youthful child-like eyes searching for his familiar red and blue flannel shirt. Bringing me out of my comfort zone again and again was something my grandfather sought and it was less of a 'thing' he did from time-to-time, and more the way he lived his life.
It wasn't until I had long passed my twenties that I realized what a gift he had given me so many years ago despite the fact that to this day, anxiety still swallows me when I lose my way.
That anxiety occasionally moves to a "fight or flight" place and yet there's an excitement in that kind of anxiety, for I know that in that unknown place, I'm bound to make some rare encounter or learn some bizarre lesson about some bizarre piece of life I never deemed important before.
I reflect in that memory as I turn another corner, realizing that I left no trace of where I had been nor did I have a clue about where I was going. Having moved beyond the boundaries of the old town at least thirty minutes before, I stopped looking for landmarks I may have read about in some brochure or guidebook, and began to notice what was around me.
It was one of those off-blueish colored moments, where I realized I was pretty far from Kansas, in a part of town where people lived and didn't deal with tourists as part of their day...not unlike the small town and world where I grew up, they too didn't fit the storybook culture up until know, I had only read about.
May 02, 2013
Lithuanian Start-Up Demos Cool GooGPS Travel App on Tablet PC
I discovered (and used) an interesting new GPS app from a Lithuanian company when I was in Vilnius Lithuania recently.
They call it GooGPS, and the model is data for travel and tourism for visitors. Imagine a Samsung like tablet PC that is loaded with all the best of a city - main attractions, festivals, events, museums, churches, restaurants and hotels, that is light enough to hang around your neck while you meander through a new city.
Then, imagine along side of that data, you have access to all your social apps like Foursquare, Twitter and Instagram, a video camera for easy capturing and a browser to check email....all on a device that is connected 24/7 and limited for E10 a day.
UAB is a global pioneer that is successfully developing a new business model – rent of tablet PCs for travelers. These guys have created a set of programs called “interactive travel guide” that works with a modified Android operational system.
In the system which is within a portable 7-inch tablet, you have 3D navigational maps, connected to their controlled interactive guide with places of interest, routes and audio content.
It is currently available for visitors to Lithuania and Latvia with plans to expand to other regions in the future.
I tested it out for the day, which included site seeing in Vilnius, the main city and the outskirts. The only glitch I had was limited battery life, so the tablet died half way through my day but when it was up and running, it worked like a charm and was fun to use. Below is a video of me chatting to the product manager.
April 29, 2013
What a Trip to Helsinki Reminded Me About Life's Lessons...
It’s a funny thing in life in that quite often, the opposite paradigm of the same thing applies: when you ask for something, you usually get what you ask for and equally, when you least expect something to happen, it often does.
I find that I’m much more aware of both paradigms when I’m on the road.
The week I was due to fly to Eastern Europe, I found myself wondering why I was once again heading to a cold climate country when I had been dreaming of warm weather destinations for months.
I often visualize myself listening to Chopin’s Concerto in D (any of the minors really), on a beach in Chile, breathing in Bolivia’s Salar de Uyuni, or dining with a Mr. Handsome in some scrumptious steak restaurant with award-winning Mendoza wine in Buenos Aires, an evening which ends with a dance that equally embraces artful precision with unbridled passion. So Argentina I think. Grace and beauty at its best.
As travelers, we all cherish such moments on our around the world adventures, as we check off magical moments and experiences we have on some bucket list. Many of these moments forever change who we are and ultimately who we become.
These are the magical moments of travel: cultural faux pas’ that end in laughter, culinary experiences when our tongue is awoken to a new taste we never knew existed, or a hug from a child who doesn’t speak our language. It’s not just the tender moments which forever change us but the painful and unpleasant ones as well. We know this, but we try to avoid them at whatever cost.
April 20, 2013
Reflections on Community & HAPIfork's Kickstarter Campaign
I've done so many launches in my life that I'm not even sure I could count them all and yet a launch in and around crowdfunding is a relatively new experience for most of us.
Some launches alert the world that a product is shipping, that there's an IPO or a new partnership, that there are four new features than the previous version, that there's a new management hire, that the CEO is speaking on a panel, that product Z just won an award, or that an office is opening in Singapore...the list goes on. I've done them all.
Kickstarter, while not a new concept for the early adopters and technologists within my circles, my sisters who live in an East Coast small town have never heard of it nor have my friends in Florida, Minnesota and Canada. In other words, it's still a relatively new way for consumers to order a product, especially one which in many cases hasn't been built yet and there's only a basic prototype to show when the campaign goes live.
We're in day four of the HAPIfork Kickstarter campaign and plenty of press gave HAPIfork some love this week as part of the kick-off, the kind that is, that would cover this kind of announcement. The good news is that as a result of heightened media activity this week which comes on the heals of over 900+ media hits worldwide from its initial unveiling at CES in January, more and more mainstream press are intrigued and want to play with the fork.
From Dr. Oz, Good Morning America, Good Housekeeping, Penthouse and Men's Health, we've had discussions and coverage; it's a no brainer for their audience since its the kind of device mainstream consumers would want to try out just as they did when electric toothbrushes first hit the market and dentists confirmed that they can clean your teeth more comprehensively than a regular brush. In both cases, there's a "mindful component" to it.
Why wouldn't consumers reading consumer magazines want to learn about a new digital device that can help them eat better, improve their digestion and eat less, thereby consuming less calories. In an eager-to-consume everything and anything country with astonishing obesity rates, the timing of HAPIfork couldn't be better. Even ABC News was intrigued and Jay Leno and The Colbert Report gave the smart fork a call out in mid-January while NBC News Scott Budman covered it the day after Kickstarter went live.
It is precisely the kind of device that will make people think more carefully about their eating habits and suddenly, a "new pattern" of thinking and eating more mindfully kicks in. The goal is to modify "speed" behavior at the onslought and then extend into more mindful habits beyond a plate of food over a meal.
The Benefits of an Early Community:
While there are clearly other ways to get funded, Kickstarter helps to identify the early adopters and fans who really understand the inherent value of a "smart fork". Beyond a fad, people who jump on board early assume faith in a product that embraces a way of thinking that goes something like this:
"A connected fork isn't the only way to get healthy and lose weight, because at the end of the day, it's always my own decision about what I eat, when I eat and how fast I eat. While human input is a big part of leading a healthier lifestyle, I for one, could use a little help. HAPIfork can remind me, prodding me with each bite I take, to eat healthier, slower and be more mindful in the process. Most importantly, I understand this is a starting point and realize that this fork can act as a digital coach to help modify my behavior over time...and alone, is an important first step to the path of mindful eating and living."
The above mantra or statement if you like, isn't an official statement from the company...it's how I personally think about HAPIfork as an enabler of healthy habits, starting with food.
Education will be a big part of this campaign, starting with Kickstarter and well into the coming months ahead. With Kickstarter, we will see the formation of an early community who is willing to take a healthy step into that universe, one that leads to a HAPier and more fulfilling life.
Building a community isn't new, nor was it new at the birth of social media. Smart marketers have always understood that the customer is king and he/she leads the way, not the CEO. Customers aka your community is critical at the beginning of a product launch and throughout its entire lifestyle.
30 years later and I still flash a smile and feel an emotional bond when I see the Pillsbury Doughboy on TV. Great branding? You could say so, especially since I'm not their target audience. For decades, they achieved sustainable success inside their community (moms and women who bake with their products) and outside their community, people like me who have a warm and fuzzy feeling about their brand even though I'm not a user.
Regardless of what kind of product launch you're doing -- inside a crowdfunding paradigm like Kickstarter or IndieGoGo or out -- it always goes back to the customer and making them happy again and again and again. In recent years, I've seen far too many companies forget how important customer feedback is, for without them, there is no sustainable growth. There is no product. There is no company.
For HAPILABs and HAPIfork, it's the start of learning about a community that embraces the concept of happiness, mindful eating and health early on. It's been a thrilling ride to be driving the marketing and PR efforts since the prototype kick off, but as I watch the Kickstarter numbers rise hour after hour, and excitement runs up and down my spine, I remind myself that this is just the beginning. The exciting days are ahead as we learn from customers using the fork, how it has positively affected their lives.
Here's the link to the Kickstarter campaign if you are interested in supporting the campaign at whatever level - as a supporter, or simply because you can't wait to get your paws on one of these magical HAPIforks.
Posted by Renee Blodgett on April 20, 2013 | Filed in America The Free, Client Announcements, Client Media Kudos, On Health, On Innovation, On Mobile & Wireless, On Technology, PR & Marketing | Permalink | Comments (0) | TrackBack (0)
April 19, 2013
Reflections While Boston, My Old Hood, Is Under Attack
Being on the road and in back-to-back meetings for the last three days, I haven’t had time to digest and process the Boston Marathon incident until tonight. In fat I heard about it during a meeting with a media buddy who was late to the lunch since he was covering the story and had to file before leaving the office. His brow was strained as he said, “sorry I’m late, but I was buried deep in the Boston tragedy.”
My heart raced…..he didn’t at first mention the Marathon, so after my mind darted from massive fire to another shooting along the lines of what happened in a Colorado theatre, he went on, seeing that I hadn’t had heard the news. I heard fragments: Bombs. Finish Line. Terrorism I asked? Chris didn’t know.
Since Boston had been my home for many years and I have experienced Boylston Street’s chaotic crowds for many a’ Spring watching friends and even on one occasion, a boyfriend cross the finish line. I worked with the Massachusetts Association for the Blind when I was in my twenties, while living there, and even watched blind runners I was helping to raise money for equipment they needed, cross that very same finish line.
Personally, I’ve never been a runner so have never quite understood the intense satisfaction and glorious reward a runner must feel after so much training, to then “high five” loved ones as he or she made it to the end, some not quite knowing they would. I’ve known many people participate over the years – some of them trying to improve their time from the previous year, some trying to prove that they had the endurance to make it at all, and others who flew in from other cities because they considered the Boston Marathon a race they must do at least once in their lifetime.
In my later Boston years, we stopped going every year since as I grew older, fewer and fewer people I knew participated and more often than not, friends wanted to avoid the crowds and the chaos of what those crowds brought, none of which is the chaos that poor Boston experienced this year. It wasn’t unlike New Yorker’s fleeing the city during New Year’s Eve or local Brazilians heading to the country at Carnival time.
HAPIfork on Kickstarter: Nearly 3 Days Into the Campaign
I remember being in the offices of a well known mobile and software company ten or so years ago after having lunch with the CEO. They had just completed an IPO and as we walked into the main office space, increasingly becoming overcrowded with cubicles, he noticed how many employees were watching the stock price on their screens.
With me trailing behind him, he abruptly stopped and addressed his teams with a sense of urgency that surprised me. He said in a bold voice: "I don't want to see you starring at numbers on your screen all day - spend your time doing whatever you can to make our existing customers happy."
Hear hear. At the start of the HAPIfork Kickstarter campaign two days ago, I found myself obsessed with checking the screen constantly, even during meetings. The addictive nature of a campaign that has $$'s attached to it is impossible to ignore. After day two, I stopped and returned to a quick check every other hour, as a way to quickly check the progress but not be consumed by it.
That said, a campaign of this nature takes on a life of its own. After four hours, the Kickstarter HAPIfork campaign was 10% towards reaching its $100K goal and on day three, we are at 42,544 at the time of writing this blog post.
Here's a glimpse of my addictive screen grabs on Wednesday and Thursday.
April 17, 2013
HAPIfork Launches Kickstarter Campaign: World's First Connected Fork Now Available for Pre-Order
For the last few months, as anyone in my circle can affirm, nothing has consumed more of my time than a magical little device called HAPIfork, referred to as the vibrating fork and also its claim to fame: the world's first connected fork.
Since our initial unveiling at CES, the world has embraced HAPIfork, eager to try this unique device aimed at helping you slow down how fast you eat.
Today, we're kicking a Kickstarter campaign to raise funds for the manufacturing and distribution of HAPIfork, so alas, people can finally pre-order the device which aims to transform people's relationship with food.
In January, HAPIfork was the recipient of the CES Innovations Award, Health & Wellness category and soon thereafter, the word quickly spread to over 50 countries globally culminating in hundreds of articles, blog posts, tweets, television and radio appearances as well as a fun shout out from The Colbert Report and Jay Leno.
Keeping in line with Kickstarter rewards at various funding levels, the HAPIfork will be offered as a perk for up to 2,500 people funding $89, and at the $99 level for anyone else who would like to be in the first commercial batch. In addition, the opportunity to be part of the beta testing program, receiving the HAPIfork at the earliest possible availability date, is offered at the $300 level perk. The campaign, which starts today and runs until May 31, 2013, has a fundraising target of $100,000.
HAPIfork was designed by French entrepreneur and inventor Jacques Lépine whose idea was based on research which shows that by eating slower, people can improve the way they feel, improve their digestion and lose weight.
Unlike other health related tools, the HAPIfork is inconspicuous and appropriate for out-of-home use. The smart fork also collects information for future analysis or monitoring in clinical settings. All data is transmitted to a ‘personalized online dashboard’ when the user connects their HAPIfork to their computer or mobile device making it easy to monitor eating habits and health improvement at home or on the road.
The fork will be released in three colors (blue, green and pink) and will ship to Kickstarter funders first before the general public. The product will initially go on sale in the US and EU in the fourth quarter of this year.
Bravo and a well deserved High Five to the entire HAPILABS team. We're excited to move HAPIfork closer to distribution and grateful to Kickstarter for their support to get this campaign to GO!
SO, c'mon over and support us, order a HAPIfork and start eating more slowly, transforming the way you think about food, eat food and digest food.
Onward & upward to a Healthier and HAPier place!
April 15, 2013
Fourth Annual TEDxBerkeley Event To Kick Off April 20
The fourth annual TEDx Berkeley Event (a 501c3) will kick off on Saturday, April 20, 2013 at Berkeley’s Zellerbach Hall with 13 thought provoking and renowned speakers and three performers, set to tackle this year’s theme: Catalyzing Change.
This decade presents significant and global change that will impact how we use technology, how and where we work, communicate and use utilities and applications across industries, from education, mobile technology, biotech and biofuels to healthcare, government, sustainability and beyond.
Learning and sharing ideas in a way that provokes change and making the world a better place is what TED events are about. Given that Berkeley is an epicenter of innovation, inspiration and talent, it’s the perfect location for speakers and attendees alike to participate in this important global conversation.
Below is a list of the 2013 TEDxBerkeley speakers and performers:
- Chris Anderson: Chris is the co-founder and chairman of 3D Robotics, former editor of WIRED Magazine and author of The Long Tail, Free: The Future of a Radical Price and Makers: The New Industrial Revolution.
- Louann Brizendine, MD: Louann is a practicing neuropsychiatrist, a New York Times best-selling author, a professor at UCSF, founder of Women’s Mood & Hormone Clinic, and a media commentator specializing in sex differences and The Male and Female Brain.
Posted by Renee Blodgett on April 15, 2013 | Filed in America The Free, Client Announcements, Conference Highlights, Events, On Innovation, On Technology, WBTW | Permalink | Comments (0) | TrackBack (0)
April 03, 2013
Kundera's Immortality: A Person is Nothing But His Image, But a Woman is Nothing But Her Truth
I just finished yet another Milan Kundera novel: Immortality. He is, as always intense. I happen to be one of his fans, one who patiently understands the flow of his meandering style, knowing the poetic philosopher in him who needs us to read each and every line.
It's as if I'm in his head when I really listen to his meanders, and can even sense where and how he is sitting as he writes a passage, can feel the women he has known and not known and all the intricate details which make up his life, or least the bit which give it meaning.
The first meander centered around image and the premise was that a person is nothing but his image. "Philosophers can tell us that it doesn't matter what they world thinks of us, that nothing matters but what we really are. But philosophers don't understand anything. As long as we live with other people, we are only what other people consider us to be. Thinking about how others see us and trying to make our image as attractive as possible is considered a kind of dissembling or cheating." (I'd add, dying).
March 25, 2013
HAPIfork Parades Around Austin Taking in the Energy of SXSW
HAPIfork, which has taken on a mind of his own, decided to embark upon Austin during South by Southwest (SXSW) with Andrew Carton and I. He made a few interesting stops along the way and had quite a few encounters, starting with a little saloon action in the lobby of the Driskill Hotel. After all, we were in Texas after all.
Then he headed to the Rackspace party where he met Travis.
A little more Western cowboy and rope action along Fourth Street.
March 21, 2013
Al Gore on the Environment, Healthcare, Guns & Democracy at #SXSW
I've met Al Gore a few times now over the years and have heard him speak about a dozen times, maybe more, particularly since he became so entrenched with technology while he was in office and after the fact. It should be no surprise that he was in full form at South by Southwest (SXSW) this year on the main stage in Austin in a fireside chat with WSJ's Walt Mossberg.
Those of us who know his agenda and his passion for climate change were waiting for him to dive full force into his 'green' agenda, which he did towards the end of his talk. They started with the digital revolution, appropriate given the "Southby audience." Print media are devastated he said, which is a very old discussion in the world of social media, where SXSW is the Queen Bee conference that takes such discussions to the next level...and this one started eight or so years ago.
That said, mainstream consumers in small towns are still reading newspapers and while they all may have a cell phone, they don't necessarily all use it to get their news. He refers to the 'now' economy as a 'stalker one,' where kids are even wearing 'chips' and being tracked by governments.
"I hope this stalker economy will create a gag reaction," he said. Gore suggests that we're seeing a shift in power that is bigger than what we've seen in 500 years. He also brought up Asia and how China will quickly surpass the U.S. as the largest economic power in the world.....because of that concentration and shift of power, 93% of extra income has gone to the 1% who are in power.
He added, "that's an economic fact," and then went onto say, "while our country is in serious trouble, it doesn't mean I'm not optimistic," but in order to take that power back, he suggested that "we as a country need to TAKE democracy back." Democracy as we know it he asserted, has been hacked. Said Gore, "Our OS (operating system) for the U.S. is our constitution."
Posted by Renee Blodgett on March 21, 2013 | Filed in America The Free, Conference Highlights, Events, On Being Green, On Innovation, On Politics, On the Future, Web 2.0 | Permalink | Comments (0) | TrackBack (0)
Happiness in the Workplace Panel at #SXSW Interactive
One of the great things about South by Southwest (SXSW) Interactive is that you tend to get panels about topics you wouldn't find in other conferences of its ilk. Given that I've been spending a lot of time focusing on the topic of happiness -- in my personal life as well as my professional life -- I couldn't resist going to the HAPPINESS panel with Jenn Lim from Delivering Happiness, Brian Welle from Google and Voodoo founder Chris Shultz. Delivering Happiness started as a book by Tony Hsieh, the CEO of Zappos, one which I've read personally three times, an integral focus of it is on their commitment to superior customer service and how that transformed their business. Since its launch, it has been translated into 20 languages and has moved into a movement. Jenn cites three areas: company, community and cities, such as what Tony and others are doing to transform downtown Las Vegas.
March 07, 2013
Dan Pallotta: Think About a Charity's Dreams, Not Their Overhead
Dan Pallotta's work brought the practice of four-figure philanthropy within the reach of the average citizen who had never raised money for charity before in their lives. 182,000 people of all shapes, sizes, and backgrounds participated in these inspiring, often grueling, long-distance events that raised $582 million in nine years - more money raised more quickly for these causes than any private event operation in history. Three million people donated to the events.
Then, he faced issues because of how things are currently structured for non-profits. Dan spoke on the TED 2013 stage this year and below are a mish mash of my notes from his talk.
He notes that there are many discriminatory issues that the philanthropy industry faces today:
1. Salaries: the median compensation for a Stanford MBA is $400K, but for a medical charity, it is roughly $232K. For a hunger charity, it is about half of that. You can’t get people to do that year after year and take that kind of financial hit when in the for profit world, you can yield so much more.
2. Marketing and Advertising: He says, "we don’t like to see our donations spent on advertising and marketing." It has remained at 2% of GDP in the United States and hasn’t grown. How can it grow if you’re not allowed to market?
March 05, 2013
TEDActive 2013: Bubble Guns & Global Conversations on Lawns & Haystacks
As a long time TEDster, I had never been to its offshoot, an event that happens simultaneously every year called TedActive. It's essentially TED, but less expensive and less bells and whistles.
Since it is held a couple of hours from the main event, the speakers are obviously not on-site, however you do experience them through a satellite feed, which includes views of the audience, the main stage and the impact the speakers have on that audience in real time.
For years, TED has something called the 'simulcast' room, which is where you can view the talks in a separate room on a 'screen' not far from the main room.
Why some people love hanging out in the 'simulcast room' rather than the main room is that it allows them to quietly chat in the back, or type away on their keyboard if they have work to get done.
OR, if you're an A++ type who is simply too digitally connected to sit still with nothing but an old fashioned notebook among 1,000 of your "closest" friends, simulcast is the way to go.
All of TEDActive is a bit like that, except that the main room resembles TED's main simulcast room and TEDActive's additional simulcast rooms, which are even more casual, feel like a cross between a silent and creative experiment at a progressive university and an adult's playground.
In some of the rooms, there were tables with paper cut outs and magic markers if you wanted to jot down your ideas in "color" using "scraps". This year, they also had a 'banana' theme and while I still don't know what was behind it, it was oddly amusing to continuously bump into two guys who didn't know each other, yet both of their lives depended on bananas.
From bananas and spirited drinks to cut outs and designs, we moved to species and the Internet in a nano-second.
An idea was thrown out there by four respected illumaries in different fields: Diana Reiss, Peter Gabriel, Neil Gershefeld and Vint Cerf. The question was: could the internet also connect us with dolphins, apes, elephants and other highly intelligent species?
In a bold talk, the four of them came together to launch the idea of the interspecies Internet.
There was a 'creative' lab' where Andy Cavatorta set up an exhibit that combined technology, robotics and music.
In that same space, a few of us were inspired to get creative at two am, not long after a martini sipping session where we ate blueberries with M&M's and talked science fiction to young MIT types.
Did I mention that I'm a sucker for fur vests, colored lights and 3D science fiction glasses? And in case you're wondering, yes we were posing.
There was creative energy at the final pool party as well, which included wild hats, squirt guns, funky pants, and bananas of course, all set on a whole lotta grass against a beautiful mountainous desert in a place called LaQuinta you may never have heard of unless a TED Conference happened to be breezing through. Here we consumed some R&R, sunscreen and bubbly whatever.
Speaking of grass, we also had a little lawn time with TED 2013 Prize Winner Sugata Mitra. Known for his work in education research, Mitra won $1 million TED Prize to build his School in the Cloud.
He invited the world to embrace child-driven learning by setting up something he refers to as Self-Organized Learning Environments (SOLEs) and asked the TED audience for help designing a learning lab in India, where children can “embark on intellectual adventures.”
While people were expanding their creative "juices" in whatever way they could, creative "things" were in place at the lab for people to play with and take in...
Below is a fabulous woman I met by the "so done right" coffee and tea bar set up in an area called the Quad, where we gathered on haystacks and picnic tables for lunch most days. She 'wore' her commitment to eco-living and seemed to have a different name each day. If I recall, she was Cool Carol the day we exchanged TEDities.
One of the things I loved about TedActive was its combination of youthful and international energy. Below, I'm with the curator of TEDx Bordeaux Emmanuelle Roques.
With 72 countries on-site, I had 'curious' conversations, all of which had global perspectives, with folks from India, Pakistan, Saudi Arabia, Qatar, France, Spain, Portugal, Greece, Italy, Kenya, South Africa, Australia, England, Holland, Switzerland, Japan, Korea, China, Argentina, Brazil, Iran, Chile, Colombia, Canada, Malta, Lebanon, Palestine, UAE, Turkey, Germany, Estonia, Sweden, Denmark, Scotland, Ireland, Israel, Belgium and Uganda.
And, those are only the ones that immediately popped into my head without diving into my business cards or the TED mobile app.
If that's not your thing, then the Active experience is a more laid back way to experience TED where you can still stretch your brain, discover new ideas, be inspired, get your creative juices flowing, get off the grid for five days and have 'unique' conversations that make you think differently, then give it a shot.
Personally, there is always someone I know on the main TED stage every year, often more than one, and many more people I have known, worked, played and cried with for years attend the main event. The other thing you're more likely to get at the main TED event is an overdose of "intellectual high."
Comedian Julia Sweeney had the audience in stitches as she made references to her peeps, you know, the Nobel Prize Winners, Scientists, Authors & Inventors that were part (so not) of her everyday world from TED.
Accolades and titles aside, I've never been one for labels and titles: none of them -- celeb labels, CEO labels, soup labels, hair product labels or shoe labels.
Whether you're into them or not, labels and titles are in abundance at TED, all there to expand their mind, gather new ideas, and many later find a way to contribute to something they were exposed to at the event. I must admit, if I were only a little more "label, title and accolade savvy", it would certainly make the Oscars easier to understand.
While we're on the topic of labels and great design, I'd be remiss if I didn't include a shot of some of Yu Jordy Fu's fabulous design work. I found her fascinating.
Later, a random encounter led to an interview with Upstart Business Journal's Teresa Novellino, a TED virgin, over lunch. See her article here, which takes an entrepreneurship angle. I wouldn't call myself a groupie, but I am most certainly a fan of what TED represents: spreading great ideas, innovation, inspiration and helping the world become a better place through a collective effort.
I'm also a huge fan of the in the between stuff that happens before and after all the organized formalities that events "do," to throw people together. When there's space and time and the 'tossing' is cast aside, real magic happens. Incredible dialogues happen. Life changing observations form. Relationships emerge. New initiatives are created.
And, as a result, 'collective' conversations away from your 'collective' and 'individual' conversations in your daily worlds, make you think about the world differently.
In that moment, an idea sizzles, or more importantly, an old way of thinking gets shattered which brings me to an oldie but a goodie, one of my favorite Helen Keller quotes:
"When one door of happiness closes, another opens; but often we look so long at the closed door that we don't see the one opening before us." -Helen Keller
Conversations like these remind you that there are always opportunities in front of us but so often, we're asleep and miss the silent intro.
I had another observation from hanging out with such a 'global 'tribe' over the course of five days. The early American "drive" seems to be getting replaced by more of a laissez faire attitude that no longer induces self ignition. See my write-up on Rescue America, a book released last year by Chris Salamone, that fixates on this shift.
Full of historical and philosophical references, he creates clear and specific connections between the loss of our founding values and the current challenges facing our nation. What is necessary, he suggests, is a fundamental shift back toward a national embodiment of the three primary leadership qualities that sustain all lasting human institutions: gratitude, personal responsibility, and sacrifice.
What I noticed at TedActive was how many people showed up from other parts of the world embracing all three.
The notion that the "west" knows how to lead is something Americans do incredibly well. Many are good at doing it and even more are really good at giving the perception that they're good at doing it. My grandparents and parents generations learned that there were less boundaries than the countries they left behind, and were taught that hard work and education pays off.
In other parts of the world, boundaries are overcome through great sacrifice and taking personal responsibility to change the status quo, which can come in the form of political oppression, rapes that are brushed under the table, or worse.
TED speakers and attendees from other parts of the world are great examples of where and how they embrace gratitude, personal responsibility and sacrifice in their daily lives.
Take a look at this year's Yu Jordy Fu, who is not afraid to push boundaries, incorporating "raw beauty" and "love" into her design, art and architecture.
OR, how violinist Ji-Hae Park uses her music to reach people’s hearts. "There are no boundaries,” says Ji-Hae Park on the TED2013 stage. While TED may be a lofty place to perform, she also plays at prisons, hospitals and restricted facilities. She talks about her time when she was depressed and how changing your perspective through music transformed how she viewed music but life itself.
OR, how Lakshmy Pratury with tears in her eyes, talked about the importance of keeping the Delhi rape alive, also reminding us that theres a new kind of revolution happening in India where the youth is breaking down the concept of a leader.
OR, how Hyeonseo Lee made sacrifices to get her family out of North Korea. As a woman who saw her first public execution at age 7, she endured a famine in the 1990s, one which killing an estimated million people. At the time, she didn’t have the frame of reference to understand the government repression going on around her but was later caught by the Chinese police.
Someone had accused her of being North Korean, and she was subjected to brutal tests of her ability to speak Chinese. Every year, countless North Koreans are caught in China, sent back, tortured, imprisoned, publicly executed, and now she is in Long Beach talking to thousands of people who can make a difference with their voices, blogs, connections, social media call outs and their wallets.
Then, there's the Ugandan artist & teacher Ruganzu Bruno Tusingwire, who I hung out with at TedActive. He became the first City 2.0 Award recipient of 2012 in Doha Qatar, at the TEDxSummit, which I attended last April.
Tusingwire's big idea is to use waste materials to create a movable amusement park for children living in slums of Kampala.
He is using his award to grow his community, grow an woman eco-artist loan program already supporting 15 women to develop their business ideas, and expand the amusement park from a single plane-shaped sculpture made of recycled plastic bottles into a permanent park. I loved his energy, not to mention his visible sense of sacrifice, personal responsibility and gratitude.
A few of my tweets from the week:
- Humans have made a huge hole in nature! We CAN bring back species we have killed &must repair the damage says Stewart Brand@longnow #TED2013
- .@rodneyabrooks shows off his latest #robot Baxter on the #TEDstage - http://ow.ly/i/1Ayqz #robotics #factories #China #education
- .@bonovox_ shares updates from his activist work & latest #HIVstats:Child mortality down w/7256 kids being saved each day#health #TED2013
- #Education is not about filling buckets, it's about lighting fires says Stuart Firestein! http://ow.ly/i/1ABun #TED2013 #TedActive
- Edith Widder shows #squid video: We've only explored 5% of our#oceans! http://ow.ly/i4Scx + http://ow.ly/i/1ABE1 #TED2013 #TedActive
- Brazilian @SalgadoSebasti shows his strongest B/W images at#TED2013 http://ow.ly/i/1ABSF #photography #rainforests #TedActive#eco
- Cities are living systems but #technology has always been part of "the city" asserts @SaskiaSassen at #TED2013 - #TedActive
- #Kenyan Richard Turere (13 yr old inventor) & LionLights 2save his familys cattle on TED2013 stage 2day http://bit.ly/KybBhL #TedActive
- Its not about making learning happen,its about letting it happen@sugatamitra who subscribes2 self organizing learning #educator#TED2013
- Creative ideas from @ideasandaction @mabuzeinab@justwardah @tedxyouthTbird in #PalmSprings this AM:http://ow.ly/i/1AW5L #TED2013
- Bowmaker @dongwooJANG uses bows 2explore his cultural heritage & create a metaphor for his perfect world #TED2013#TEDActive #design #Korea
- #Music is what restored my soul, changed my perspective & set me free says #violinist. Let music #heal your heart says Ji-Hai Park#TED2013
- Martin Villeneuve aka #MarsEtAvril designs the instruments inspired by a woman's body & the #photographer they both love. #TED2013
Another interesting international 'observation' was what was absent and what was wasn't. A latin band played on one of the nights and I was astonished that my partners on the dance floor were not Brazilian, Argentinian, Chilean or Peruvian, but German, French, Middle Eastern and Italian.
In fact, the Best Dancer Award for TEDActive from a 'partner perspective' goes to Mohammed Abu Zeinab from Qatar who is apparently half Palestinian and half Lebanese. Go figure...and he rocked it to Latin music of all things.
P.S. he even wore funky clothing the rest of the week.
TED reminds you that nothing in your world is really aligned the way you 'think it should be.'
It made me wonder what Wallace Stegner, Oscar Wilde, Tolstoy and Doris Lessing would make of TED talks. Would they be overwhelmed? Would they be able to make sense of the over digitized, over connected world we have created?
Someone who can make sense of it is AutoDesk's Jonathan Knowles who showed up for half of TedActive, wearing fabulous, fun and bright colored socks.
Having just migrated from PC to Mac, I was somewhat sad and somewhat ecstatic that our conversation would end up being largely tech support in nature. Two hours later, I was fully equipped with Mac tricks and tips, though I'm still far less efficient on a Mac than I was on my old trusty Lenovo.
I couldn't help but get a chuckle over one of his tweets shortly after he arrive in Palm Springs.
Lunch at #TED2013 versus Lunch at #TEDActive #maybeExaggerateAbit: pic.twitter.com/IV3PoVIG8J
Although excessive, I must admit, we did in fact have a lawn party with picnic baskets, sandwiches and cookies in 80 degree sunshine, the last time we'll likely do such a thing given that TED's new location is in Canadian Vancouver and Whistler next year.
Occasionally, you hang out with people you know and work with: below with Andrew Carton of HAPILABS.
And as always, they had a TED gift bag, which was a backpack made by Target this year. I went for the Explorer bag, which seemed appropriate given that one of my many hats is a travel editor. This of course included a stuffed elephant from World Wildlife Fund, which I named Gambia, and a gift card from Inventables (thx Zach), among umpteen other things. My pals over at TripIt also included a free year subscription and there was a GoToob Bottle from HumanGear I couldn't quite make sense of since the top didn't seem to stay on, which is a disaster for a traveler.
On the last night of TED, I headed back to Long Beach to have drinks and dinner with old friends and musician Amanda Palmer who performed this year, showed up and shared a few tunes with our intimate group, something which has become tradition for as long as I can remember. (the dinner part, not the Amanda part)
And at the end of the evening, there's always room for a little girl bonding or whatever it is we do that makes us feel feminine and human and connected and just fabulous being together. Below: former TEDPrize winner Jehane Noujaim, who is working on The Square, a film about the Egyptian Revolution, Amanda Palmer, Lakshmi Pratury, Renee Blodgett and Amy Robinson.
International flavors came out once again as Reggie Watts killed it on stage at the end of Ted Active with new sounds I hadn't heard before from him. I remain a fan!
Suddenly I found myself lifted up into the crowd and then over it, my body being passed from hands to hands....a remarkable experience especially when you realize that each set of hands are likely from a different continent.
How cool I thought as I looked beyond the crowds below me as people bumped together, swaying to the hypnotic music that extended beyond us into the lofty palms that give Palm Springs its name.
Behind me were the non-swayers sipping drinks and networking in their respective courtyard corners. In the foreground, I spotted Jill Sobule not far from the stage, and then there was Reggie performing in all his eclectic glory, surrounded by a fusion of pinks and hazy midnight hues and I wondered for a moment if it was all just a dream.
Also see some of my individual blog posts from TED 2013 this year, including:
- Four Ted Speakers Who Appeal To Our Sensory Selves
- TED2013 Prize Winner Sugata Mitra's Wish for Education: "School in the Cloud"
- Ugandan Ruganzu Bruno Tusingwire Empowers & Engages Children Through PLAY
- Jordy Fu, Creator & Artist: Create Love Through Design
- Brazilian Photographer Sebastiao Salgado Shares His Story at TED2013
- Rad Hip Gardener Ron Finley Wants to Greenify Inner City Neighborhoods
- Saskia Sassen on the Value of Imperfect & Incomplete Cities at TED2013
- Inspiration at TED2013: From Music & Healing to Endangered Species & Mobile Electric Vehicles
- Dan Pallotta: Think About a Charity's Deams, Not Their Overhead
Photo Credits: All visibly on-stage photos of speakers from the Ted Blog, the shot of Renee and Emmanuelle taken by Teresa Novellino, Yu Jordy Fu with her artwork shot from her site, all other shots by Renee Blodgett.
March 04, 2013
TedActive Write-Up in Upstart Business Journal
What can an entrepreneur get out of TED or TEDActive, where today the lineup includes everyone from a yo-yo champion to a punk, burlesque singer to SpaceX and Tesla co-founder Elon Musk?
I was interviewed by Upstart Business Journal's Teresa Novellino over lunch one day about my experience at TEDActive last week, my first 'Active' event after attending many TED's over the years and a growing number of TEDx events around the globe. Here's a link to her story. Below, I am hanging with TEDx Bordeaux organizer Emmanuelle Roques. Yes, Bordeaux France, the place where fabulous wine comes from and let's just say I'm a fan.
BTW, I spoke to a number of French entrepreneurs, academics and geeks at the event, as well as people from nearly every continent. It's one of the things I really loved about the TEDActive experience: it was incredibly international with over 72 countries represented this year.
Photo credit: Teresa Novellino.
MBA or Not in the New Digital Age?
The Wall Street Journal has a great piece that suggests an alternative route to the traditional MBA. In other words, imagine that you have the option to go somewhere prestigious on paper, such as Harvard or Stanford for your MBA and can spend time with other go-getter types among ivy-covered buildings and high-powered faculty for a couple of years.
Yet, after you're out the door, who would a progressive CEO rather hire? the candidate who built a profitable business in two years, or the candidate who sat in lectures? They suggest that a 'smart investor' would skip the MBA candidate.
The piece suggests that what matters "exponentially more than that M.B.A. is the set of skills and accomplishments that got you into business school in the first place. What if those same students, instead of spending two years and $174,400 at Harvard Business School, took the same amount of money and invested it in themselves? How would they compare after two years? If you want a business education, the odds aren't with you, unfortunately, in business school. Professors are rewarded for publishing journal articles, not for being good teachers."
Read the original article here.
March 03, 2013
The Connected Things Discussion at London's WebSummit
Techcrunch's Mike Butcher interviews Alex Hawkinson of Smart Things and Fabrice Boutain of HAPILABS in an interactive chat on the Web Summit stage in London last week.
Below is a video of their conversation, which includes demos.
Posted by Renee Blodgett on March 3, 2013 | Filed in Client Announcements, Client Media Kudos, Conference Highlights, Europe, Events, On Technology, United Kingdom, Videos, WBTW | Permalink | Comments (0) | TrackBack (0)
February 21, 2013
Windows vs Mac: Step Out of Your Tribe & Call It What It Is
Of course you have, probably more often than you care to because the market or the media put the pressure on and next thing you know, you're on a new version, a new platform, a new operating system all with new chargers, new software and new rules and behaviors and JUST when you thought you were actually becoming productive. My early write-up on the transition barely touches the iceberg.
In my most recent laptop research, I learned that I would have to pay more to stay on Windows 7 in a new laptop environment than if I went for Windows 8, while tried and 'true' in some early reviewer's eyes, I didn't think I should be forced 'into' a new platform before I was ready and certainly not have to pay more for an older version than a newer one. Where does that apply elsewhere in life? Isn't that sending a reinforcing message to its users? (translation: force is used when love isn't already there to takes its place).
What happened to let the product speak for itself and if the newer version shines which ultimately it should if they did their job right, people will pay more to upgrade?
Bottom line: don't force customers to an environment they don't 'choose', particularly your loyal long-term users. The other culprets who don't get this: legacy-minded companies Verizon and Comcast. Can you imagine Zappos, Dell or Virgin forcing such atrocities on its users?
Forward wind the clock six weeks. I was about to bite the bullet and go for the latest Lenovo, where frankly I've been happy 2x over when I got persuaded to go Mac by a friend who I wouldn't classify as a typical Apple fan boy.
February 20, 2013
BookEndz, a Great Option for MacBookPro Users On-The-Go
When I migrated to the MacBookPro recently, I was astounded at how few options there were for docking stations. As a mobile warrior and traveler who who is constantly on-the-go, I needed a solution that was similar to my Lenovo set up, where I could come home and quickly throw my laptop into a dock, one which connects to everything it needs to be via ports: external drives, printer, my camera reader, my monitor and more.
I wrote about the Henge docks recently, the guys who make great vertical docks, a simple and inexpensive solution if you don't need a ton of ports and want something quick and easy for sub $75. They have options for all the MacBookPro's as do the BookEndz guys who have horizontal docking station options.
The ports included on the BookEndz docking station is a FireWire 800, Gigabit Ethernet and USB Powered hub which allows for 5 USB 2.0 ports, Audio In, Microphone in, and MiniDisplay Port for an external monitor. Unlike the PC docking stations I've used, you have to use your MagSafe Power supply to power up your MacBook Pro since they don't have a master connector to the docking station itself. An AC/DC power adapter (5 Volts) is included for the USB hub however.
So far, so good! It was dead easy to set up and I'm a fan at the simplicity and functionality of the unit. Simple-to-use, the additional USB ports are a huge added bonus I didn't expect. If you have a MacBookPro and leave the house with it more than once a week, what are you waiting for?
February 19, 2013
DEMO Mobile Unveils Angel Alley Program for Startups
DEMO Mobile just unveiled the opportunity for six startups to participate in the Angel Alley program at DEMO Mobile for no charge. This was made possible by generous support of Wilson Sonsini Goodrich & Rosati (WSGR), which is sponsoring all six displays at Angel Alley.
There will also be a competition: if you are a bootstrapped start-up without any professional angel investment, apply by February 22nd using this form.
A team of judges will select up to 20 companies from the broader applicant pool to pitch to a panel of VCs and start-up founders at the wsgr|SOMA offices at 139 Townsend Street on March 7th. The top six companies from the pitch competition will be invited to attend and display at DEMO Mobile April 17th in SF. As an added bonus, one of the start-ups in Angel Alley will be selected to present an Alpha-Pitch based on an audience vote.
February 18, 2013
Filemaker & Filemaker GO, Great Solutions for Mobile Warriors on the Move
Most people I know either live in an enterprise world or a start-up world, so when you talk about contact management and databases, they're either on SalesForce or Oracle or they simply use Outlook or MacBook iContacts. Sure, there are plenty of CRM systems that cater to the smaller business owner but they're not as widely used as the larger, more expensive corporate tools and when most of what we need is built into our OS or Office for free, why bother?
I've been a Filemaker fan for awhile now, so long ago I recall first using it in the nineties in a Mac environment, at a time when Macs only came as fat boxes, not notebooks.
Filemaker has so much more functionality that meets the eye. The downside of more traditional databases is that there are all sorts of mapping rules that you need to abide by or your data gets lost or simply doesn't come over. The upside is the depth and breadth of what you can do.
February 17, 2013
PC Magazine & Beyond: It's Award Time for HAPIfork
With the craziness of CES and launch of HAPIfork behind us, it's great to be reminded of the love consumers, industry illuminaries and press alike gave to HAPILABS during that long but exhilerating week in early January.
We were excited to learn that PC Magazine awarded HAPIfork a Best of CES Award from the show.
Writes Dan Costa in his post: "Given the nationwide obesity epidemic, it is a wonder no one thought of this before. We need smarter forks. The HAPIfork is a little bigger than you standard fork, but it does a lot more. Charge it up and it will monitor not just how many bites you take, but also the pace at which you eat. If you try to take more than one bite every 10 seconds, the fork will gently vibrate to tell you to slow down. Once you are done, you can upload all this data to an online service that will let you track it, and presumably, share this data with friends."
We're thrilled about this great honor on the heals of an award from CNET as well, not to mention the Design and Engineering Showcase Honors Award. Below the HAPILABS team shows off the Design & Engineering award on-site in Las Vegas in our very HAPIbooth.
Posted by Renee Blodgett on February 17, 2013 | Filed in America The Free, Client Announcements, Client Media Kudos, Conference Highlights, Events, On Innovation, On Technology | Permalink | Comments (0) | TrackBack (0)
January 24, 2013
My Top 12 Picks for CES 2013: From Speakers & Robots to Accessories & Backpacks
The Consumer Electronics Show (CES) in Las Vegas earlier this month was once again a flurry of new products and as always, I felt as if I was constantly surrounded by pitches of TV flat screens, new speaker designs, casing, docking stations, chargers, dancing robots, iPhone accessories, surround sound substitutes, and more. What stood out was the increasing number of vendors participating in the Digital Health pavilion this year.
Clearly, the marriage of technology and health is increasing at alarming speeds, with products and solutions aimed at helping consumers take charge of their health by collecting and analyzing their own personal data, something that wasn't available to us even ten years ago.
It was no surprise that Fitbit won a Best of CES award, a product which tracks your fitness and has been on the market for awhile now. It's inevitable that the health and wellness category is primed to explode in the coming year.
As for other categories? Sure, I'm a geek, but I'm a female geek who loves great design and rich colors. I'm always a sucker for products in luscious colors - the problem with so many of these products is that they're created and designed by men, so often our choices are limited to neon green, bright girly blues and pinks, or red, black and white.
If women designers were behind more products, I'd imagine we might actually see a high end stereo system in an eggplant purple, burgundy or an olive green, something that wouldn't clash with our sofas, curtains and painted walls. I spoke to four speaker companies about this conflict and guess what? Weaving a color design into a living room hadn't even occurred to them.
As a traveler and writer, most of my top picks were focused on products that would be useful for the mobile warrior, often lightweight, reasonably priced and compact.
Degauss Labs Earphones
The SPKRS Series is a line of earphones by Degauss Labs that is focused on top notch sound quality. They tout that the bass is amazing (I haven't received them yet but did see them purr on the show floor). In its price range, SPKRS are durable and comfortable.
Posted by Renee Blodgett on January 24, 2013 | Filed in America The Free, Client Announcements, Client Media Kudos, Conference Highlights, Events, On Health, On Innovation, On Mobile & Wireless, On Technology, Travel, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack (0)
January 23, 2013
Edifer, Fab Mobile Options for GREAT Sound On-The-Go
I discovered some great small "speaker" mobile options for travelers and mobile warriors at CES this year. Edifer offers a few options that are perfect for those on-the-go.
Sound To Go PLUS is all about portability - they do an all-in-one micro speaker with re-chargeable Lithium battery. Encased in a brushed aluminum chassis, it features 2 channel stereo with 2 full range 1.25" drivers on each channel (magnetically shielded). It also features a built-in 'Class D' amplifier and a 3" x 1.25" oval passive radiator, which means someting to those in the audio world.
An auxiliary input enables the use of multiple host devices such as smartphones and iPads. They tout their system as a self-contained portable mini-speaker system that delivers exceptional audio performance above and beyond in laptop or tablet speaker systems today.
With smooth curves and a streamlined chassis, the fully portable MP15 by Edifier® is the perfect music companion for all locations. With an SD card, USB slot, MP3 player capability and a built-in rechargeable battery, music can be played for up to 6 hours. Small enough for any bag or pocket, the MP15 packs a punch for sound!
Check them both out for fabulous sound on-the-go.
January 18, 2013
Integrating HAPIness Into Your Life: Reflecting on the HAPIfork Launch
Another CES has come and gone and the HAPIfork is now officially launched. While I’ve attended hundreds of trade shows, probably 20 CES’s and launched dozens and dozens of products over the years, this launch was different.
In the course of one week, HAPIfork, the first connected fork that helps you slow down how fast you eat, garnered media attention from outlets on every continent except for Antarctica and I expect that will come soon given the hype.
People tweeted about HAPIfork from about 80 countries and wrote about it from 73 more. In less than two weeks, nearly 10,000 tweets mentioned #HAPIfork from around the world.
From Good Morning America, CNN, Fox News, ABC, NBC, The Today Show, Dr. Oz, World News Tonight to USA Today, the WSJ, Rolling Stone, Jay Leno, the Colbert Report, Huffington Post, Techcrunch, Scientific American and CNET, HAPIfork was brought the world’s attention.
Frankly, given that I think like as much like a journalist as I do a marketing pro, I knew HAPIfork would be hot. After all, it has a lot of unique selling points.
First, it’s a handsome looking gadget with a clean design that comes in five fun colors.
Second, it is unique in what it does: helps you slow down how fast you eat.
Third, it was developed by the French, a country known for enjoying their food and taking long meals.
Fourth, there hasn’t been an innovation to the fork in….I don’t know, perhaps since the invention of the fork itself?
What I didn’t anticipate was how fast HAPIfork’s “hotness” would accelerate, particularly at a show like CES which shows off thousands of new products and innovations from around the world. In other words, it’s a crowded show to make a new product from an unknown company in the U.S. truly shine.
Posted by Renee Blodgett on January 18, 2013 | Filed in America The Free, Client Announcements, Client Media Kudos, On Health, On Innovation, On Technology, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack (0)
January 08, 2013
HAPILABS Introduces HAPIfork, World’s First Smart Fork, at CES
CES kicked off this week with CES Unveiled, the official media event on January 6 at the Mandalay Bay in Las Vegas.
HAPILABS, a company focused on well-being in every aspect, whether that is achieved through fitness, diet, your sleep or how you eat, showed off their new HAPIfork at the event. Their goal is to make it easy for people to take control of their HAPIness, health and fitness through applications and mobile connected devices.
The world’s first connected fork that helps you lose weight by eating at the right time and at the right pace is also showing this new smart device at the Showstoppers media event on January 8 at the Las Vegas WYNN Hotel and all week at Digital Health at the Las Vegas Convention Center.
Posted by Renee Blodgett on January 8, 2013 | Filed in America The Free, Client Announcements, Conference Highlights, Events, On Health, On Innovation, On Mobile & Wireless, On Technology, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack (0)